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There're different ways to get good renders, but if you're using 3DS Max and vRay as renderer then you can follow the basic steps described here. You can use other rendering plugins (as Brazil or Mental Ray) to get more or less similar results.
Anyway, consider this a summary of the render creation process using vRay (more advanced settings will be post in the future):
- - Asign VRay as renderer in the Render setup window.
- Create a new material/s, defining it as VRay material. In the case you're already using gMotor materials in your car they can be rendered by vRay but on a very basic way, as the default scanline renderer would do, so better forget them as you will not get proper reflections and other realistic effects.
- In the case you already created some texture for your object (example, a skin) you can add it as diffuse map in the vRay material, so it will be used during the rendering. Then adjust the rest of the values of the vRay material: reflection, etc.
- Apply the material/s to the different objects.
- Create the scene: add a floor (and walls and ceiling depending on the kind of light effect you want to get). Then add Vray lights and some standard camera, or Vray camera (this is harder to configure but is more flexible). Of course you can also use some of the available scenes created by other users and available on the Internet.
- If you're using a VRay camera you'll have to play a bit with the camera parameters (work like the ones on a real reflex photo camera, so take a look basically to exposure and shutter speed), as well as the position of lights to get a good looking image
- Now just render and adjust camera parameters/lights/materials until you're happy with the result.
Hope this will help in any way